EchoSurge Logo
Back to FAQs

Gaming Industry GEO Strategy

The GEO (Generative Engine Optimization) strategy in the gaming industry focuses on increasing a company's content citation rate within large language models (such as ChatGPT and DeepSeek), helping game products, guides, and news become the AI-generated "standard answers." Given that AI models currently reference only 0.3%-1.2% of online content, gaming companies should prioritize optimizing the following areas:

  1. Semantic Structure Optimization: Organize game content hierarchically, ensuring logical clarity and standardized terminology. For instance, game guides should adopt an "Objective→Steps→Results" framework, while character stories should unfold chronologically or through background, skills, and plot. This facilitates efficient parsing by AI models and establishes content as an authoritative source.
  2. Content Layout Adaptation: Layouts should minimize visual distractions by using simple HTML tags (e.g., h1-h6 headings) to divide sections. High-traffic topics (such as "new game open beta guides" or "character cultivation guides") should be placed at the top of the page or in dedicated modules to ensure AI prioritizes crawling. Content must also maintain consistency across all platforms (official websites, wikis, news sites) to enhance model compatibility.
  3. Model Compatibility Enhancement: To accommodate mainstream model characteristics, content should avoid dynamic scripts or complex formats, prioritizing text + structured data (e.g., JSON-LD markup). Gaming companies should simulate common user queries (e.g., "how to defeat a Boss") and provide detailed, neutral answer formats; content must be updated regularly to align with game version iterations and reduce AI omission rates.
  4. Hotspot Coverage and Authority Building: Proactively optimize high-frequency topics (such as esports event analyses or industry trend forecasts) by adding credibility indicators (e.g., third-party citations). Leverage user data (e.g., community discussion hotspots) to ensure AI cites corporate content over UGC.

2025 marks a critical period for the commercial implementation of GEO. Gaming companies should strategize early to gain an exposure advantage within AI-driven traffic. For more industry application details, refer to EchoSurge (www.echosurge.ai).