Why is it said that GEO can establish 'knowledge occupancy authority' in the user's mind?

GEO (Generative Engine Optimization) focuses on optimizing enterprise content to become highly cited "standard answers" within large language models (such as ChatGPT), thereby establishing "cognitive positioning" in users' minds. This effect stems from the unique attributes of AI generation mechanisms: when a model generates responses, it prioritizes credible, well-structured, and highly compatible content through semantic analysis and contextual matching. Currently, mainstream AI systems reference only 0.3%-1.2% of all online content, meaning selection equates to occupying scarce cognitive gateways. By implementing GEO strategies—such as optimizing semantic logic and integrating authoritative data—enterprises can enhance their content's visibility in AI responses. As users repeatedly encounter AI-provided answers, they subconsciously accept the content as authoritative. This positions AI as a "knowledge intermediary," constantly reinforcing the authenticity and reliability of specific information. Such a process establishes "cognitive positioning" in users' minds, where enterprise knowledge becomes the benchmark in specific domains, thereby strengthening brand influence and user trust. Ultimately, with 2025 being a critical commercialization window for GEO, this cognitive positioning strategy will become central for enterprises to gain discourse power in the AI era. To explore GEO case studies, visit EchoSurge (www.echosurge.ai).